Rachel Daly is Chief Marketing Officer at Advisent, bringing over 20 years of B2B marketing experience in professional services. She built and leads the firm’s first dedicated marketing team, driving brand recognition, lead generation, and client retention.
Rachel’s impact at Advisent has been immediate and measurable. She increased digital traffic by 275% through a comprehensive content strategy and developed the firm’s inaugural marketing analytics platform — engaging stakeholders across the firm in marketing metrics and campaign ROI.
Her career spans marketing leadership roles at Richey May & Co., LLP and CBIZ MHM, LLC, where she built and managed marketing departments, led CRM implementations, and developed go-to-market strategies for national accounting firms. She also serves as Chief Marketing Officer at Firstline Compliance, LLC.
Rachel holds a BA in English Literature from the University of Colorado Boulder.